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Objective |
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Create
brand presence during launch of Vladivar. |
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Strategy |
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To
capture retail shelf space and merchandising opportunities at the
retail outlets to promote brand salience & sales. |
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Solution |
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Identified
30% key vodka selling outlets from the retail universe for window
displays & focused merchandising |
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Created
shelf space, facing labels & brand block sets, in addition to
POS installation |
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Vladivar:
POSM Creating Brand Visibility |
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Vladivar:
Shelf space |
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