OUR PROCESS
Our Process ( The R Way )
Understand the retail category through
Client: briefings, brand manuals, category priorities & insights
Market visits: Dealer insights & consumer feedback
Retail research & surveys
Develop channel-specific merchandising strategy
Segment & Need analysis
Setting Quantifiable Channel-Merchandising Standards
Mapping & Classification of outlets
Retail Program Development
Design of Channel Communications & Programs
Merchandising Materials & Collaterals : POS, Display stands etc
Shop-in-shops counters, Salons, Signages
Production & Vendor Management
Material specification, Prototype development, Testing
Vendor Management: QC: time, cost, delivery schedules
Dispatch Logistics & Warehousing
Allocation & dispatch of merchandising materials
Warehousing & safekeeping of marketing assets
Resource Deployment & Marketplace Execution
Merchandising Impact Teams / Merchandising Blitz Teams
Merchandising Audit Team
Merchandising Installation / Refurbishment Team
Retail & Merchandising Management Information Systems(MIS)
Inventory Report: Stocks & materials utilization
Dispatches Status Report
Retail Audit Reports
Competitor Activity Report: Market Flash Reports
Retail Guard Books: Competitor
Dealer Record Cards: Proof of installation/ photographs etc
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