BACARDI CASE STUDY
Objective
Launch and position Bacardi as a preferred brand of the young, trendy & classy adults
Expand market for white spirits and build Bacardi as the market leader in that segment
Develop top-of-mind salience for the brand amongst customers & consumers
Provide Merchandising & Promotion solutions on a turnkey basis
Strategy
Developed merchandising strategy and calendar of events to enhance brand salience, generate trials and product sales
Executed merchandising strategy & standards for:
Product launch functions
On-premise Presence
Retail In-store Presence & Signage
Consumer Promotions
Sponsored events
Window Displays
Bacardi : Back Bar Display
Results
Partnered Bacardi for successful brand launch in India, to make it a top-of-mind recall brand
Enhanced presence for Pepsi in 3000 outlets, across channels
Bacardi merchandising & promotions set the benchmarks and standards, not only for the category, but also for the industry
Top
© 2006 Retailscape - all rights reserved
