AIRTEL CASE STUDY
Signage program
Mapping of 8,000 outlets for retail signage program
Space negotiation with retailers
Followed by measurements and surface prep for signages
Installation of 8,000 signages across 36 towns
Annual Maintenance Program & beat-wise co-ordination with client
Mystery Customer Program was conducted by RMS to assess retailer’s unaided “push” of Magic during launch
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