Retailscape: The retail & shopping environment around us. The rate of change in the retail trade, across the world, is the most dynamic in the world of marketing. The change is comparable to that in the computer chip industry. This rapid change is easily visible to us, when we ourselves see, the sea change in the retail environments where we spend our most important resources of time, energy & money. Each time we visit the friendly neighborhood convenience store, there is something new in store for us…. whether it is the selection of merchandise on display, or the products on promotion, or just the exuding energy in the ambience, look & feel of the store. Brand Marketers have realized that the most significant decisions & buying influences about their brands are made in the minds of the consumers, in the crucial last mile of the retail-shopping environment. Success in the retail marketplace is critically dependent upon the consumer's in-store experience. It's the final and sometimes the only link between a brand's marketing strategy and sales. Gone are the days that one could reason that the retail environment was underdeveloped in certain markets/countries, and the best mode of communicating and building brand franchise with the consumer was through bombardment of brand messages in the mass media. But, in a progressively global, competitive environment, the proliferation of communications channels in TV, radio, print, internet etc continues to dilute the ability of traditional media to hit the target, effectively, without mass spillage and a wall paper effect. As a result, brand companies and retailers are rethinking their approach to media. They are shifting the focus from mass advertising methods to the in-store environment, as a more critical piece of the overall merchandising strategy. Focusing on the consumer's In-store experience offers a more efficient and targeted marketing approach to reaching customers, when they are there with the intention to buy, weighing all the parameters of the buying process. In-store is the one place where a tangible connection is made between the brand, product and target audience. The crucial last mile. We, at Retailscape Management are singularly focused on transforming and enhancing the consumers experience in the retail environment. Retailscape Management has the expertise on the In-store environment; with over 50 years collective experience of studying the evolving science of retail merchandising for a range of internationally reputed brands. We understand:   Consumers and how to move them to action. We understand Brands and how to build them in the marketplace.   The Retail Initiatives.   The Environment.   The know how to create and manage successes in the emerging Retail scape.       Retailscape management combines its strategic research methodology with powerful retail-focused research, to truly provide a complete end-to-end solution to your merchandising needs. We understand brand initiatives, whether they be those of a packaged goods company or retailer. We understand consumers, and how to move them to action. And we understand how to synergistically integrate these respective needs to achieve success in-store. We apply our unique skills and all-inclusive capabilities to create successful in-store merchandising programs. For your brand, for your store We believe that satisfied customers will recognize our performance. OUR CUSTOMERS CAN ALWAYS EXPECT:   Skilled, motivated people committed to their needs   A different way of thinking, more strategic, with a true understanding of the marketplace including the needs of consumers, brands and retailers   A process oriented approach and quality results that at least meet, if not exceed, expectations, with a unified standard for all of our locations   The optimization of technology in a variety of ways to help improve our client's mutual goals.   An open, fair financial relationship, with structured, long term agreements that reflect a mutual belief in true strategic partnership   A long term perspective that emphasizes the value of the relationship and establishes return on investment measurability       What is in-store marketing?   The art and science of creating a knowledge based, actionable solution leading to a profitable environment, based on understanding the realities of how shopping is done - where products, consumers and money converge - where 100% of the cash changes hands!   Why in-store merchandising?   You're Pushing Your Media Campaign To New Levels... ... ... ... But Are You Hitting The Target? The media mix is changing… In a progressively global, competitive environment, the proliferation of communications channels continues to dilute the ability of traditional media to hit the target. As a result, brand companies and retailers are rethinking their approach to media. They are shifting the focus from mass advertising methods to the in-store environment, as a more critical piece of the overall merchandising strategy. Why? Focusing on the in-store experience offers a more efficient and targeted approach to reaching customers. In-store is the one place where a tangible connection is made between the brand, product and target audience.